Does anyone know Digital Marketing without learning or having knowledge? No---> Here You Find
No one is born knowing how to do digital marketing and become a great digital marketer. Digital marketing is a skill that can be learned - by anyone. Whether you have made up your mind to learn digital marketing or you’re new to Digital Marketing?, If yes, then this article is for you. Below you’ll learn the methods of digital marketing which will help you understand how Digital Marketing works, that will help you make a decision about what you would like to be a freelance digital marketer, or to set up your own digital marketing firm, or a good corporate job.
It’s an act of promoting and selling your product and services by leveraging online marketing tactics such as social media marketing, Google AdWords, FB ads, SEO Marketing, and Email Marketing?
When you get down to do Digital Marketing you have to Learn, Read and Update regularly better and grow in digital marketing and you need to always do something better in the form of learning and teaching others which helps you to understand better. While your learning never try to do multitasking work, otherwise your mind and thoughts will get distracted, Wherein you will miss something from your mind which had been running in your thoughts, in this way we can organize our thoughts in a better way and collect all our thoughts process better to implement systematically, along with all those thoughts which are placed systematically and understood, the same you need to pass on to others and try to teach them, With this, you can still understand yourself in a better way.
What problems could be faced if you don’t know? or do not follow the below-mentioned steps, to be successful in “Digital Marketing”
I will share with you some 7 Essential Skills Every Digital Marketer Should Know Before I do, though, it’s important to know
1) Video. Video is taking the internet by storm, and this isn’t about to stop.
2) SEO & SEM.
3) Content Marketing. ....
4) Data / Analytics. ...
5) Understanding Design-Based Thinking & Planning. ...
6) Be Tech Savvy. ...
7) Be Persuasive. ...
Highlight Unusual Skill Sets..
This Digital Marketing is full of insights and strategy policy to follow for Business owners, Marketing professionals, Students, Entrepreneurs, and anyone else looking to use their current skills and get up to the speed on the latest in digital marketing
“Read it now to build your skill in digital marketing without the false starts and mis-led steps that come across while doing it alone”.
Who
This Article is for
This article is for the people who wish to expand their business, for people who want to master digital marketing and work as a freelancer, It’s for the people who want to make their startups in Digital Marketing, and also for the entrepreneurs who all are working on Digital Platforms.
The Law of Marketing
1) Sending the Right Message to the right person at Right Time: “It’s the game of Email” emailing the right person at the right time, it’s surely the goal of email marketing
2) Its Law of Leadership - “It’s better to be first than better” It’s much easier to get in the minds of people first and then convince someone if you have a better product than the one that will get the first.
3) Its Law of Category - “If you can’t be first in a category, set up another category and you will be first in” If you didn’t get in the minds of prospect’s first, don’t give up your hope. Find another new category you will be the first in, It’s easy as you might think.
4) Its Law of Mind -” It’s always better to be first in the mind Than to be first in the marketplace” being first in the marketplace is important only to the extent which allows you to get in the minds first. You cannot change the mind once they make the mind up.
5) Its Law of Perception - “Marketing is not the battle of product, it’s the battle of perception” What all exist in the world of marketing is the perception in the minds of people or the prospect. The perception is reality, Everything else is an illusion.
6) Its Law of Focus - “The most powerful concept in marketing, It’s owning a word in the minds of customers” A firm can become successful if it can own a word in the prospect’s mind. Not a complicated word. Not an invented one. The simple words are best, words taken right out of the dictionary.
Marketing is not just about selling a product:-
it’s also about keeping the customers present throughout your business and making them happy by keeping them in touch with you regularly, only by communicating regularly and sending them updates from time to time which can build trust with. Even people stick with what they have got, So it’s always better to have better quality products with no compromise on the product.
Marketing is a means to an End
The purpose of marketing is to build a brand and capture a passion in the minds of people. In today’s competitive environment, me-to product with a line extension name has little hope of becoming a profitable brand.
Marketing is a game and battle of perception, not products, Try to market the best product and never try to sell low-quality products, If your selling low-quality products you cannot keep and maintain the standard of product all the time, So try to sell the best product with the best quality maintained always .
“Competition is too hard. And simply having a wonderful presence and nice-looking web store is no longer enough to make you stand in the market” .
“Winning in today’s market requires strategy and squeezing the most out of every opportunity.”
“ A great product converts your customers into brand ambassadors and it is another powerful area of marketing, word of mouth marketing and it’s also called the word of mouth advertising”. .
Is there a difference between marketing and advertising?
Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing... In a way, marketing is both research and practice, while advertising is straight practice. .
Copy writing is one of the components of marketing
copywriting is writing the advertising or marketing copy that is intended to drive sales or drive a specific action. As of today, common uses are in email, Landing Pages, Sales letters and ads, .
Incorporating the elements of copywriting into your blog content that will help your articles stand out, be read, and convert subscribers..
Great Copywriting will convert your idea into a successful business
You have a product or service, it will not convert into the business until someone buys the product. How will you get them to do that? Tell them a story, in words that fully fill their needs. That story is told through your sales copy. Words always have the power to turn your idea into a successful business. Delivered to your audience at the right time and in the right format, Impactful sales copy drives sales. .
Invest time and Energy
Why Invest time and Energy in Learning Marketing? -
1. Marketing education has a long shelf life because it is rooted in human psychology and understands the market.
2. Marketing as a topic has existed since the dawn of civilization - since the first market squares appeared in the first villages.
3. Marketing is the most valuable investment in a business because it gives direct returns. Everything else like Production, Manufacturing, HR, Accounting,Administration is an expense that doesn't give immediate ROI..
4. Marketing cannot be outsourced completely to a marketing agency. The founder should be a marketer.
4. .If you know how to market and sell, you have a safe career.
Communication Skills
The Importance of Communication Skills.
1. Good Marketing is all about good communication.
2. Good communication doesn't mean sophisticated English. Good communication doesn't care about vocabulary or grammar. Am i able to transfer my thoughts to you effectively is the only question to ask.
3. Write like you talk. Join a conversation in people's minds. Understand your target audience very well.
4. Write a lot. The more you write, the better you can write (and also speak) Writing slows down your thought process and gives you clarity.
5 Always try to Think in English
Developing your communication skills can help many aspects of your life, from your professional career, to social gatherings, & to your family life..
In today's busy life, we rely much on sharing information, resulting in greater emphasis being placed on having good communication skills. Good words in written communication skills are very much essential in order to deliver and understand information quickly and accurately.
In contrast, poor communication skills can have a negative impact - a poorly delivered message may result in misunderstanding, frustration. Below are some highlights related to good communication Below are the examples of good communication
1) Listening is an important part of communication.
2) Valued in the workplace
3) Are good in demand by businesses
4) Helps your career progression
5) Allows you to speak concisely
6) Builds Better rapport with customers
7) Influences how you learn
8) Enhances your professional image
Global Economics and Marketing
The Basics of Global Economics
1. Every entrepreneur should learn about global economics. Make decisions in your business based on economics..
2. A country's economy goes up as the average age of the country goes up. (That's why now we have a chance in the Indian market becoming big and the way it's been growing we should start focusing on India)
3. Debt creates money. If you take a loan of 10 lakhs from a bank and deposit it in another bank, they can loan that money again. More debt in the economy=more cash (inflation). When people start repaying the debt the money supply shrinks (And central bank reduces interest rates to encourage debt)
4. Recession creates strong companies and drives out the weak companies out of the market.
Understand Indian Economics
India has emerged as the fastest-growing major economy in the world and is expected to be one of the top three economic powers in the world over the next 10-15 years, backed by its robust democracy and strong partnerships.
Market size
1. India's gross domestic product (GDP) (at constant 2011-12 prices) was estimated to be Rs 145.65 lakh crore (US$ 2.06 trillion) for 2019-20, growing 4.2 per cent over the previous year.
2. India retained its position as the third largest start-up base in the world with over 8,900-9,300 start-ups as 1,300 new start-ups got incorporated in 2019 according to a report by NASSCOM. India also witnessed the addition of 7 unicorns in 2019 (till August 2019), taking the total tally to 24.
3. India's labour force is expected to touch 160-170 million by 2020 based on the rate of population growth, increased labour force participation and higher education enrolment among other factors according to a study by ASSOCHAM and Thought Arbitrage Research Institute.
4. India's foreign exchange reserves reached Rs 37.31 lakh crore (US$ 493.48 billion) in the week up to May 29, 2020 according to the data from RBI.
Recent Developments
With an improvement in the economic scenario, there have been investments across various sectors of the economy. The mergers and acquisition (M&A) activity in India stood at US$ 28 billion in 2019, while private equity (PE) deals reached US$ 48 billion. Some of the important recent developments in Indian economy are as follows:
1 Merchandise export and import (in US$ terms) declined by 4.8 per cent and 9.1 per cent, respectively, in 2019-20.
2 Nikkei India Manufacturing Purchasing Managers’ Index (PMI) stood at 30.8 in May 2020, showing contraction in the sector because of coronavirus-related restrictions.
3. Gross tax revenue stood at Rs 15.04 lakh crore (US$ 215.28 billion) in 2019-20 – income tax collection contributed Rs 4.80 lakh crore (US$ 68.14 billion) to it..
4. In 2019, companies in India raised around US$ 2.5 billion through 17 initial public offers (IPO).
5. India's Foreign Direct Investment (FDI) equity inflow reached US$ 469.99 billion between April 2000 to March 2020, with maximum contribution from services, computer software and hardware, telecommunications, construction, trading, and automobiles.
6.India’s Index of Industrial Production (IIP) for 2019-20 stood at 129.2.
7. The combined index of eight core industries stood at 137 in March 2020. Its cumulative growth was 0.6 per cent in 2019-20.
8. Consumer Price Index (CPI) – Combined inflation was 5.9 per cent in March 2020 as compared to 6.6 per cent in February 2020. The annual consumer price inflation increased to 4.8 per cent in 2019-20 from 3.4 per cent in 2018-19.
9. Around 12 million jobs in a year were created in India during 2015-19.
10. India improved its ranking in the World Bank's Doing Business Report by 14 spots over last year and was ranked 63 among 190 countries in the 2020 edition of the report.
11. India is expected to have 100,000 start-ups by 2025, which will create employment for 3.25 million people and generate US$ 500 billion in value as per Mr T V Mohan Das Pai, Chairman, Manipal Global Education.
Traditional Vs. Digital Marketing
Understanding Traditional Vs. Digital Marketing
The main difference between traditional and digital marketing is the flow-through which an audience encounters a marketing message. Where in traditional marketing it has been used through media like magazines, newspapers, & TV commercial ads. Digital Marketing used digital media, such as social media or websites.
Traditional marketing still plays an important role in people's lives with the ever-growing need to step out of the digital world. It has an immense experience of impact TV Commercial ads.
Digital Marketing also plays an important role in the use of the internet to reach you at any corners of the world. Example: If you Google search for holiday ideas for your next weekend, within no seconds you will see tailored sponsored ads from various pop-up ads which gives you a different option of Rates, with more detailed information in a second of time. The usage of the internet for several hours each day is a normal part of most people's day to day life. Digital marketing just uses this to its advantage by cleverly weaving in every day's marketing research into every digital channel.
Traditional Marketing Channels Include
1) Outdoor (Billboards, Bus/Taxi wraps, posters etc.)
2) Broadcasting (TV, Radio etc)
3) Print (Magazines, Newspapers etc)
4) Direct Mail (catalogues etc)
5) Telemarketing (Phone, Text Message)
6) Window display and signs
Digital Marketing Channels Include
1) Social media (Facebook, Google Ad-words,Instagram etc)
2) Website
3) Content marketing
4) Affiliate marketing
5) Inbound marketing
6) Email marketing
7) PPC (pay per click)
8) SEM (Search engine Marketing)
Below list are based with combinations of Marketing
1) If a product is generic with a very wide targeting - TV ads can reach millions at low cost. (Ex. Apple I phone)
2) India has TVs in 197 million homes out of 298 million homes. With an average of 4-5 members per household, TV has a reach of 800 million to 1 billion people. The reach of Digital Marketing is nowhere close to TV based on numbers alone. (source :Wikipedia)
3) Digital Marketing is the best medium to reach the affluent English speaking population in India with spending power. 100 million users.
4) Radio has a reach of 65% of the Indian Population (source: Financial Express)
5) Newspaper has a reach of 465 Million People (Source : Business Standard)
Direct Response Marketing
What Is Direct Response Marketing?
Direct response marketing is a type of sales technique which is been designed to evoke an on the spot response, It encourage a prospective customer to take immediate action by seeing the advertiser's offer on the Internet shopping cart with special discount coupon code or seeing an advertisement on your TV Screen with a special offer to make a call and take the offer. Unlike other marketing types, The direct response requires buffer time for the customers to act or no time waiting to see measurable results. Advertisers are able to access performance from the moment the campaign is launched. Direct response marketing facilitates the delivery of a "Call to action" via direct or online interaction.
Direct Response Marketing Key Components are
1) An Offer
2) Information
3) Call to action and means of response
Direct Response Marketing's Benefits.
1) Generating immediate ROI (return on investment)
2) Trackable Performance
3) Measurable outcomes
4) Targeting specific audiences
5) Precise segmentation
Below list are some Direct Response Marketing
1. Marketing executives in big companies (and in ad agencies) run branding campaigns which do not give specific and measurable results. Increase in "brand awareness" is not measurable.
2."Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action." - Marketing Evolution.com
3. An ad in the newspaper with a phone number to call.
4. A late night infomercial with a phone number to call and order
5 An ad leading to a landing page with a lead form
6. A sales page with a product with a link to purchase the product.
The key to Success With CATT Funnel Framework
Whatever we have learned till now it takes us to a successful Marketing Funnel. The Framework of successful marketing is known as CATT, which gives us successful wealth formulas to take along with us. Below you will find it in detail.
1. Wealth=n ^ CATT
[n]- Niche : Your success & wealth depends on the niche you choose category or sub category,It should be very specific.
[C] Content is "something that is to be expressed through some way of medium, as speech, writing or any other art" Content can be delivered via many different media such as Internet, TV, Radio, smartphones audio, books, E-books, magazines, seminars, such as speeches, conferences, and stage performances.
[A] Attention: This is something that you need to make your customers to reach to your product buying, in that case you need to write better content on your webpage or a blog which attracts a reader, You need to run contests on social media to attract attention, A contest is a suitable way to promote your product with advertising it. Running contests on social media platforms will drive the audience's attention towards your products.
[T] Trust:- Different ways to build Trust.
1 Be very socially active (and visible)
2. You need to under-promise and over-deliver
3. Go all-out for best customer services
4. Communicate how you are different from others
5. Make trust for long-term investment
6. Always be proving yourself trustworthy
7. In the long run, morals are the better business choice.
[T] Traction :- It's something that startups require early to make it or break it, once you have built the product or a company well, a lot of time is spent on focusing on the traction bit even before they have built their product. You need to have traction first before you start up with anything. If that's been done the next role of yours will surely go smoothly and you can try attracting the customers in a better way.
Knowing About Niche Selection, Integrated Digital Marketing, and Personal Branding Work Together
Finding Niche Selection
Niche Selection is very ideal for any business person since it positions you within a bigger market in a region, where there is far less competition for a specific product and your product is good and being accepted by people there you can actually earn and make a profit to minimum.Benefits of Niche Markets
1 Reduced competition
2 Focused business efforts
3 Providing expertise
4 Establishing brand loyalty
Example: If you're selling backpacks for instance there could be countless types of selection to offer to your customers, If you try to offer them all it will be impossible to please a customer, as you don't know what his requirements are. there could be problems in selling a product to all. If you try to focus on backpacks designed only for a specific Niche, Like Hikers, Travellers, who travel regularly or go for specific camps outside. In that case it becomes very easy to sell and concentrate your efforts on making the best possible product for that customer only.
This concentrated effort offers a chance to become known as the specialist in a specific product or service which makes a business more likely to be recommended by its customers. With this Niche product market can position you higher and helps your business confidently expand its offering into a broader market. Once you're known to offer high-quality travelling backpacks, In that case your brand will make consumers more likely to trust in your products. Later you can gradually expand offering other products for the Education Sector, Office Going People so on.
Key Takeaways
1) A niche market is a segment of a broader market with its own needs and preferences
2) Finding a niche market requires researching consumer's preferences, competitors and potential market changes
3) Nice markets can be defined based on values, Hobbies, Location, or quality
4) Having success within a niche market will welcome more competitors.
You must try to consider the three important aspects:- Talent, Market and Passion. which will add values to others. Integrated Digital Marketing? It's the integration of multiple marketing strategies to form a cohesive online approach for your business. It works typically like Web Development and design, Search engine Optimization (SEO) and search engine marketing (SEM) content marketing, social media marketing, local listings management, Paid advertising,( Or pay per click advertising) Campaigns.The idea behind Integrated digital marketing is that, which each individual strategy will not have a huge impact on its own, when used in conjunction, you can create a more influential online presence.
As with today's market strategy many are moving toward integrated solutions, where the marketing strategy provides better visibility and ROI for business online.
Building a Strong Brand
Below are the steps to understand and follow to build a strong brand
1) Discover the purpose behind your brand
2) Research competitor brands within your industry.
3) Eg: Xerox, Google & Zoom are brand names which have become verbs.
4) Determine your brand's target audience
5) Establish a brand mission statement
6) Form your unique brand voice
7) Let your brand personality shine.
8) Choose a category which suits your capabilities and efforts and become a leader in the category. Deciding where to compete is half your success.
9) If you cannot be a leader in a particular category, be a leader in a sub-category.
Below is the example of my mentor whose name is Deepak Kanakaraju (From Digital Deepak.com)
Digital Deepak - No.1 Digital Marketer in India. (Subcategory in the country) If you select any category it's very difficult to become no 1 digital marketer in the world. Because there are many others who are no 1 in the world and they are very well recognized. You can become No 1 as a subcategory in the country. There are certain categories in which you can become no 1 in the country. Marketing is a means to an end and marketing is a channel to build a strong brand. And once you build a strong brand and you become no1 in that category, Then people will find it easy to remember and where your marketing cost will go down and the acquisition will go down, And then people will come to you directly to search for your brand product. As people do always remember no 1 or maximum 2. Where every market becomes a two-player market in the long run. If you're trying to become no 1 in the category which is pretty difficult, but you can become no 1 recognized in a subcategory where you can position in a particular category. If you have a plan to become no 1 position in a particular niche, in the long run, you need to select a small niche to start with and then slowly you can grow and reach the No 1 position in the country, Like this way you can grow and occupy the market leadership position. Like this, you can broaden your position wider and wider.
Entering Competitive Market
Before entering a competitive market, you need to thoroughly research who all are your competitors with whom you will have your competition. Then you may have to offer a unique service or benefits which your competitor does not offer, With that, you can make a stand out in your market. Once you start to generate business, provide excellent customer service so you generate a positive reputation, encouraging new customers to visit your establishment, or purchase your product. Below is some Important example which needs to keep in mind.
Pricing
You need to do thorough research on pricing part of what your competitor's pricing is done, You don’t have to match with lowest prices available, and on other hands, you need not have to charge significantly more. Charge to a reasonable portion so the customers are happy and return; they may come back again and again with the trust you have built-in.
Services
You need to do thorough research on the services being offered by your competitors. If you’re trying to start with detailed service, for example, your competitors may offer a mobile service or warranty. To make your business stand out, You need to offer services that others don’t, such as free shipping, a price match guarantee, some discount coupons for the next purchase product. Offering more than your competitors might warrant a slightly higher price. Add benefits that make customers continue using your business, such as a lifetime warranty on specific parts when customers intend to use your service for regular maintenance.
Advertising
If you’re not sure about the methods of advertising and creating effective content, you need to hire an experienced marketing company to create your advertisements. Advertise those benefits of using your service or purchasing your brand product based on your previous research. If you offer additional services or benefits lacking in your market or offer the lowest pricing in your area, or city, mention so in your advertising. Purchase Radio advertisement, Television ads, Weekend newspaper ads, advertise a sale to draw further and generate more business.
Thank you very much for reading my articles.
This Article is been wrtten by Girish Patel